Collabstr UX review 2025
PROCESS HIGHLIGHTS
Project overview
Goal
Increase checkout completion by creating a seamless, transparent flow that reassures users about what happens after payment.
Opportunity
Build a trusted, clarity-driven checkout experience that eliminates uncertainty and guides users confidently from cart to confirmation.
Timeline
September 2025
Disciplines
User Experience Design
User Interface Design
Responsibilities
UX Research
Prototyping
Tools
Figma
Figjam
The Process
1
Research
Initial Research
Problem definition
2
Synthesis
Insights
Heuristic Evaluation
Key UX Problems
3
Ideation
Design Goals
Initial Design
4
Final Designs
Final Prototype
5
Reflection
Conclusion
Comparison
BACKGROUND
Context
Collabstr is the world’s largest marketplace for brands to hire influencers. The checkout page is one of the most critical conversion points — it’s where brands confirm purchases, submit requirements, and where Collabstr generates revenue.
Currently, 35% of brands drop off at checkout, despite having already added influencers to the cart — indicating a major trust and clarity gap rather than lack of intent.
RESEARCH
Problem Statement
Users feel uncertain about what happens after payment.
Feedback from brands revealed concerns like:
These concerns reflect low transparency and unclear expectations, leading to drop-offs even among high-intent buyers.
RESEARCH
Insights
RESEARCH
Heuristic Evaluation (Nielsen’s 10 Heuristics)
Overall UX Health Score: 6/10
Primary issues: trust, process clarity, and post-purchase communication.
RESEARCH
Key UX Problems
IDEATION
Final Design
Cart Summary
Old
Cart Summary
New
Checkout
Old
Checkout
New
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